25th and Washington Ave, Philadelphia

The Billboard Project is a series of 54 billboards featuring photographs by Zoe Strauss, installed as part of the Philadelphia Museum of Art exhibition Zoe Strauss: Ten Years. Installed throughout Philadelphia, the project is loosely structured around the themes of the Odyssey, presenting an epic story about journey and homecoming.  For ten years Strauss installed her annual I-95 exhibition in South Philadelphia which she describes as an “epic narrative about the beauty and struggle of everyday life.” The Billboard Project represents another telling of that narrative. Displaying photographs from Strauss’s travels around the country including Grand Isle Beach in the Gulf of Mexico, Venice Beach, CA, Rosedale, MS, and Fairbanks, AK, the Billboard Project is designed for both residents and visitors, encouraging each to construct their own narrative and journey around these images. In addition to underscoring the themes of journey and homecoming, the billboards will also touch upon the subjects of migration and immigration, fortune, hospitality, conflict and resolution, decision-making and mystery.  Special thanks to Clear Channel Outdoor and Krain Outdoor Advertising  for their generous donation of the billboards to extend the reach of the exhibition into the city of Philadelphia. Extra special thanks to Gary Turner.

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